In a groundbreaking move, Xiaomi has expanded its global footprint by establishing a Mobile Device Manufacturing Facility in Pakistan. The initiative aims to produce Xiaomi handsets locally, marking a significant milestone in the brand's commitment to the Pakistani market. The announcement was made by Air Link, Xiaomi's official partner in Pakistan, in a notice to the Pakistan Stock Exchange (PSX) on Monday.

Inauguration Ceremony:

The inauguration ceremony for the new Mobile Device Manufacturing Facility is scheduled to take place on March 4, 2022, at the Quaid-e-Azam Industrial Estate in Kot Lakhpat, Lahore. This facility represents a strategic investment by Xiaomi to bolster its presence in Pakistan and meet the growing demand for its smartphones in the region.

Xiaomi Models Assembled in Pakistan:

As part of this manufacturing initiative, Xiaomi is assembling several popular models in Pakistan. The models currently being produced include the Redmi A2+, Redmi 12, Redmi 12C, and Redmi Note 12. These smartphones are known for their advanced features, sleek designs, and affordable prices, making them highly sought after in the Pakistani market.

Exciting Developments in Redmi Series:

Xiaomi is set to continue its success in the Pakistani market with the launch of the Redmi 13C 6GB variant. This addition to the Redmi series is anticipated to offer an unbelievable price point, maintaining the legacy of the Redmi 12C, which is already hailed as the best value for money smartphone in its price range. Notably, the Redmi A2+ has also seen a significant price drop, now available at an attractive price of Rs 19,999, down from Rs 22,999.

Quality Assurance and Standard Operating Procedures (SOPs):

Xiaomi is committed to maintaining the same level of quality in its Pakistani-assembled devices as those produced in China. The Standard Operating Procedures (SOPs) implemented in the Pakistani facility mirror those of Xiaomi's factories in China, ensuring that customers receive smartphones of the highest standards.

Official Sales Channel:

Xiaomi is selling its smartphones officially through authorized partners, with the primary sales platform being www.xiaomisale.com. This official website not only provides customers with the best rates but also ensures optimum service and support for Xiaomi products. 

Mi Exclusive Stores:

Xiaomi has strategically placed three Mi Exclusive stores in key locations: Packages Mall Lahore, Emporium Mall Lahore, and Mi Store D Ground Faisalabad.

These physical stores offer customers the opportunity to engage with Xiaomi's products firsthand. Whether exploring the latest smartphones or experiencing smart devices, these Mi Exclusive stores provide a hands-on and immersive experience.

Future Plans: Smart TV Assembly in Pakistan

In a bid to further diversify its product offerings in Pakistan, Xiaomi has ambitious plans to assemble Smart TVs in the country. This move is expected to take place in the first quarter of 2024, positioning Xiaomi to compete with major brands such as TCL, Samsung, Haier, Sony, and Hisense in the Pakistani television market.

Conclusion:

Xiaomi's decision to establish a Mobile Device Manufacturing Facility in Pakistan demonstrates the brand's commitment to the local market and its eagerness to contribute to the country's economic growth. As the company continues to expand its operations in Pakistan, consumers can expect more innovative products and competitive pricing, solidifying Xiaomi's position as a leading player in the country's tech industry.

Xiaomisale.com

Tue Nov 28, 23


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